In the beginning, ActionScript was designed to be used in the controlling of simple 2D vector animations which are created with the aid of Adobe Flash. Later its functionality expanded, and the language is now used in the development of web based games as well as rich Internet applications –streaming media, video and audio, are included.
The ActionScript 2.0, which is more suitable for the development of Flash applications, was introduced later. With the capability for scripting items instead of animating it, not only time is saved, but also the flexibility of editing is increased. ActionScript 3.0, introduced in 2006, came as a new version which was to be complied and used on the completely rewritten virtual machine of the language. That is why the language code is designed for the 9th version of Flash Player and has a tenfold increased speed of execution.
The 3.0 version of the langage is used when solutions are developed for the Android and the iPhone operating systems, and the benefits of enhanced functionality and speed are used in the application development projects. ActionScript mobile applications are created with Flash Builder and are based on the Adobe AIR, a development tool which is a frequent tool for the development of platform independent applications which can be run on desktop devices. In the course of the development of AIR applications, HTML, Ajax, as well as the AIR software development kit are made use of.
With the continuously increasing number of mobile devices such as smartphones and tablets, the need for application development is increasing accordingly. That is a sector of the software development area that is growing at fast paces. Applications are needed for the various mobile platforms such as iPhone, iPad, Android, HTC, Nokia. In the development of apps for mobile devices, creative content design skills are needed together with the software development skills. The mobile app market is expanding, and more and more companies and websites are offering dedicated apps for mobile device users who want to benefit from their services.
In mobile application development, specialists who are experts in the fields of software development, game development, and creative design, set out to develop specialized applications which facilitate users of business services, free services, etc. The modern resources available for application development, equipment in state of the art laboratories where software development is carried out, the capabilities are available for 2D as well as 3D content design, the production of audio content when needed, as well as game development tools when needed.
To meet the growing needs for mobile application development, there are a number of courses organized for specialists in software development. The subjects of such courses include the design and development of mobile apps, and the benefit gained is awareness of the manner in which apps can be integrated in different business environments to enhance competitiveness and efficiency of operation. Nowadays mobile apps quickly become reality in the commercial work and serve as business tools whose results are promptly seen.
In the course of marketing on the Internet, different forms of activities can be carried out. There are different fields, different marketing channels that help to spread the information of company products and make them stand out and attract the attention. The marketing channels, such as email marketing, content marketing, search engine optimization, to name but a few, are commonly achieved with WordPress hosting. The online and offline marketing efforts are combined, and in fact there is an overlapping between marketing channels, so they blend into one common area, the area of Internet marketing.
WordPress hosting is especially important, as it enables company websites to load fast and not leave online visitors wait long, which would discourage them from getting acquainted with website content. Furthermore, WordPress hosting is accompanied by all round support by hosting providers. When business website owners rely on dedicated hosting, they do not have to worry and lose precious time in the event of problems like plugin breakage, failure of theme files to function, etc. Businesses can rely on the support coming with their WordPress hosting and dedicate their efforts to their own business activities, to refreshing their contents, their blogs, etc.
The functionality of the WordPress content management system has been in the center of attention since it was started in 2003. The system is great for business websites and is also a powerful blogging tool. The features of the system include its plugin architecture as well as a system of templates. It has risen to the top position as a blogging system on a worldwide scale, and over 60 million sites on a global scale benefit from the functionality and ease this free content management system has. New WP themes for business websites, blogs, etc. are continuously created, to contribute to the unique presence of businesses on the web.
Applications development includes all the stages from the initial conception stage through the developing stages to reach the final deployment and manifestation of the ready applications which meet different usage purposes. Applications conceived and developed with JS and other development tools can be prepared to meet specific client needs for custom software, they can be developed to meet perceived needs of sets of potential users of these applications – with commercial software applications and open source applications; finally, they can be developed for personal use – with personal applications development some activities can be easily automated to spare efforts and time.
Flash is an auspicious platform which serves as a major tool for games development nowadays. There are a lot of Flash made games available on browser based portals offering games, and also games that are available on desktop computers and on mobile devices. The reason for the popularity of the Flash platform and of AS3, its default programming language, is that they provide game developers with online networking capabilities and they also offer support for 3D graphics. And despite the fact that the Flash Player is not supported by mobile device browsers, games which are created as Flash games development can be used when they are exported in the form of native apps for most popular mobile devices.
The Flash platform is also important as a means of making profits, with Flash web portals that abound in complicated games. Such games are available for sale in major app stores such as the App Store, the Google Play Store, the Amazon App Store, etc.
Designers and coders are fascinated with the Flash platform, as games development with its aid yields impressive results and is facilitated by the large amount of information on the development of games with Flash available in the form of libraries, special tutorials, books, and tools.
In games development, developers start by downloading the free code editor named FlashDevelop. The official Flash website contains sufficient information to enable users to be able to employ the editor successfully.
AS3, or ActionScript 3.0, is the programming language specially available for the Flash platform. For successful games development, programming is really essential. There are a host of implementation tutorials available on different websites. There are also two free and open source libraries, namely Flixel and FlashPunk, which are great for the development of 2D games and are commonly used by developers.
HTML is in vast use nowadays, to create website static pages and also include hyperlinks to other pages on the same website, or to other websites. The websites built using HTML are the answer to common business needs for online brochures to present to consumers. For newer websites, the newer technology version, XHTML, is used.
Flash and video bring multimedia capabilities, and content management systems enable the easy updating and maintenance of websites.
Mobile applications are becoming increasingly popular. They are available on numerous business websites, easy to download, and mostly free. By means of them consumers are facilitated when they decide to explore different products.
In fact, mobile applications, or apps, as they are commonly known, are programs that can be downloaded and used on mobile devices such as tablets or smartphones. Depending on the operating system on their mobile devices, Android, Apple, or BlackBerry system devices can benefit from the dedicated online stores which are brimming with applications that serve various purposes. They can be used for entertainment, or to facilitate people who use them to process data etc. Online retailers also often have their mobile applications stores, and the apps they offer can be free or have to be paid for by credit card.
Free apps are not purchased, but they can enable developers to make profits. Often free mobile apps are offered to consumers who then access business ads and thus help developers to achieve profits. Another way of achieving profits by means of mobile applications is to offer their basic versions as free features, and then often consumers wish to upgrade to their paid versions which offer them more capabilities. Thus applications enhance consumers’ interest in business products and services.
Applications can ask users for information, and that information is collected by app developers, by app stores, by advertisers themselves, or by ad networks. When applications are offered together with contact information about their developers, they make users consider them more trustworthy. When mobile applications are installed, operating systems inform users on the type of information that these apps will access in the future. Users should be aware that some apps collect location data in order to provide them with coupons valid for stores near them, maps, etc.
Application development, or software development, targets the creation of new applications which enrich online visitors’ experiences in using websites. Contemporary applications which contribute to the successful implementation of online business and the achieving of profits comprise Facebook applications as well as mobile applications and graphic user interface (GUI).
Facebook applications are understandably in the limelight in application development. With the definite supremacy of Facebook as a favorite social media, Facebook applications are becoming a matter of course as indispensable facilities that people need to use and expect to find on business websites, developed specially to make their online tours seamless experiences. But successful Facebook applications are not just designed to show off products, they also target online visitors to persuade them to buy these products.
Mobile applications and graphic user interface are developed in conformity with everyone’s need to access websites via mobile devices: Android devices, iPhones, iPads, etc. Mobile application development is continuously evolving, to enable everyone to have the universe at their fingertips and the whole online space in their pockets or bags. Thanks to mobile applications, business people conduct a lot of business correspondence and contribute to the voluminous information traffic; entertainment is often factored in, which makes mobile applications all the more exciting and needed. Graphic user interface is the interface that enables the connection between people and computers: using windows, menus and icons, managing them by means of a keyboard and a mouse, people interact with computers and access websites to get informed and make their choices with respect to the products displayed there.
Nowadays application development is among the prime factors that keep online businesses going and growing, by facilitating online users with specially developed applications that they can use on their favorite social media, Facebook, and also everywhere they travel, via their mobile devices.
Via web marketing, products and services are effectively promoted to be able to reach targeted audiences. For the purpose, dedicated resources are harnessed. Marketing on the web comprises using the findability opportunities created by banner ads, blogs, advertising in the social media, classified advertising on the web, email marketing, as well as other means of making products and services prominent and popular in the online space.
The Internet is an auspicious ground where dedicated resources enable companies and individual business persons to expand their online popularity and achieve the spreading of the word of their brand images to reach more and more consumers. Web marketing is also convenient for customers, because they have control over the viewing of adverts of products and services, and they can choose whether to check them and explore them or not do so.
To make web marketing more appealing, to the dedicated resources used to create online adverts are often added different animation forms. Facebook and Twitter help the spreading of information and offer their platforms for different types of advertising, by means of banners, in-games, email, etc.
There are several business models which are commonly used in online marketing. Companies and individual business persons can use the capabilities of e-commerce, by selling their products and services directly to consumers. They can also build their lead based websites where they benefit from the acquisition of sales leads from these websites. In addition to other dedicated resources employed to build efficiently operative business models, affiliate marketing is another model which is implemented by manufacturing companies or individuals together with other sellers who carry out the sales, and the profits are shared between the sellers and the manufacturers. Dedicated resources such as marketing materials, for example sales letters, or affiliate links, are also efficient for sales success.
Web marketing is an important area that we address for our clients as dedicated developers, for the promotion of their products and services in the online space. In our practice, we employ the capabilities delivered by different vehicles of online advertising such as contextual adverts, banner ads, social network advertising, online classified advertising, email marketing, etc. Thanks to our web marketing activities deployed for our clients, we provide them with extensive opportunities for the immediate spreading of content and information, without the constraints of time or geography. Interactive advertising, a new area of web marketing, presents novel opportunities and challenges that we strive to meet.
In our online marketing activities as dedicated developers, we build rewarding efficiency for their investment, with customized adverts that impress the online audience. Search engine marketing is an area where we promote clients’ websites by means of soaring their visibility and prominence in search engine results pages. The enhancement on online prominence is achieved not only by means of paid placement, paid inclusion, and contextual advertising, but also by means of search engine optimization methods which provide organic results.
Social media marketing is another area of web marketing that we specially address to draw the attention to clients’ businesses through social media. Email marketing campaigns are also among our web marketing method for clients, inexpensive and preferred for the direct marketing of clients’ commercial messages to groups of target audiences.
Last but not least, we are dedicated developers in the areas of inbound marketing and video marketing. We implement inbound marketing by means of informative original content which is not only a prerequisite for high findability but also engages and converts prospects into customers. Thanks to video marketing developed with our services, viewers are engaged and persuaded to seek further information on clients’ products and services.