Web Technologies and Their Capabilities

Web technologies serve to create website look in an attractive way, which is crucial in online marketing. The list of major technologies that are used to build modern and crisply attractive websites comprises HTML and XHTML, JavaScript and Ajax, cascading style sheets (CSS), Flash and video, content management systems (CMS). To create websites that steal the attention is easy with the correct choice of technologies to create website uniqueness in a modern way. Because technologies are developing and becoming increasingly enhanced, any types of audio visual media are successfully included in business websites to supplement and bring out company messages.

 

HTML is in vast use nowadays, to create website static pages and also include hyperlinks to other pages on the same website, or to other websites. The websites built using HTML are the answer to common business needs for online brochures to present to consumers. For newer websites, the newer technology version, XHTML, is used.

 

The use of JavaScript enables programmers to create website enhancements which are prerequisites for improved findability and user friendliness. When JavaScript is combined with CSS, enhancements are achieved more easily and efficiently. Here is the place to mention Ajax, which is not a single web technology but rather a group of technologies that enable the easier updating of data on parts of web pages, without the need for requesting the browser for whole new pages.

 

One more technology that lends a much greater flexibility to create website page layouts is the CSS technology. Another advantage of this technology is the opportunity for separating form and the content. When CSS is combined with JavaScript, hiding text or images is possible, revealing them only when visitors choose to see them.

 

Flash and video bring multimedia capabilities, and content management systems enable the easy updating and maintenance of websites.

Application Development as Part of Optimization Portfolios

Application development, or software development, targets the creation of new applications which enrich online visitors’ experiences in using websites. Contemporary applications which contribute to the successful implementation of online business and the achieving of profits comprise Facebook applications as well as mobile applications and graphic user interface (GUI).
Facebook applications are understandably in the limelight in application development. With the definite supremacy of Facebook as a favorite social media, Facebook applications are becoming a matter of course as indispensable facilities that people need to use and expect to find on business websites, developed specially to make their online tours seamless experiences. But successful Facebook applications are not just designed to show off products, they also target online visitors to persuade them to buy these products.
Mobile applications and graphic user interface are developed in conformity with everyone’s need to access websites via mobile devices: Android devices, iPhones, iPads, etc. Mobile application development is continuously evolving, to enable everyone to have the universe at their fingertips and the whole online space in their pockets or bags. Thanks to mobile applications, business people conduct a lot of business correspondence and contribute to the voluminous information traffic; entertainment is often factored in, which makes mobile applications all the more exciting and needed. Graphic user interface is the interface that enables the connection between people and computers: using windows, menus and icons, managing them by means of a keyboard and a mouse, people interact with computers and access websites to get informed and make their choices with respect to the products displayed there.
Nowadays application development is among the prime factors that keep online businesses going and growing, by facilitating online users with specially developed applications that they can use on their favorite social media, Facebook, and also everywhere they travel, via their mobile devices.

Web Marketing Capabilities and Business Models

Via web marketing, products and services are effectively promoted to be able to reach targeted audiences. For the purpose, dedicated resources are harnessed. Marketing on the web comprises using the findability opportunities created by banner ads, blogs, advertising in the social media, classified advertising on the web, email marketing, as well as other means of making products and services prominent and popular in the online space.

 

The Internet is an auspicious ground where dedicated resources enable companies and individual business persons to expand their online popularity and achieve the spreading of the word of their brand images to reach more and more consumers. Web marketing is also convenient for customers, because they have control over the viewing of adverts of products and services, and they can choose whether to check them and explore them or not do so.

 

To make web marketing more appealing, to the dedicated resources used to create online adverts are often added different animation forms. Facebook and Twitter help the spreading of information and offer their platforms for different types of advertising, by means of banners, in-games, email, etc.

 

There are several business models which are commonly used in online marketing. Companies and individual business persons can use the capabilities of e-commerce, by selling their products and services directly to consumers. They can also build their lead based websites where they benefit from the acquisition of sales leads from these websites. In addition to other dedicated resources employed to build efficiently operative business models, affiliate marketing is another model which is implemented by manufacturing companies or individuals together with other sellers who carry out the sales, and the profits are shared between the sellers and the manufacturers. Dedicated resources such as marketing materials, for example sales letters, or affiliate links, are also efficient for sales success.

Development of the Yii Framework based on PHP

Yii FrameworkIn our web development practice, frameworks based on PHP development are important for the implementation of flexible applications for our clients. We build them as layered structures which indicate the kinds of programs that should be built, and how these programs should interrelate.
The Yii framework is a modern high performance PHP framework which is provided with a host of useful features, such as caching, authentication, testing, etc. We offer it as an important means that can reduce web development time to a significant extent. The caching support of Yii is truly impressive, and our practice has shown that it is the best PHP framework for working with AJAX.
The reason why we dedicate a lot of effort to the building of Yii as part of PHP development is that clients can be provided with a clean code which is easily reusable. Thanks to it, there is a clear separation of the logic and the presentation.
We are also dedicated to developing the Yii framework because in terms of security it is absolutely rewarding, including validation of input, output filtering, SQL injection, as well as prevention of across site scripting.
The name of the Yii framework is a promise in itself, being derived from the exclamation “Yes, it is!”. With its excellent performance optimization, Yii is a great choice we can offer our clients for projects of any sizes. But the full capabilities of this framework based on PHP development are deployed when we offer it for more sophisticated applications of enterprise large scope. We can promise clients that with it they will have complete control over their entire computer configurations. Thanks to the tools contained in the Yii framework, testing and debugging of application is easy, and the clear and copious documentation included facilitates its use at any time.

Web Technologies for Outstanding Company Image Online

Web DevelopmentWe are dedicated to state of the art web technologies as important prerequisites for the seamless interfacing between our clients and their web servers, for the outstanding presentation of their brand images online. As components of modern technologies and dedicated resources, markup languages as well as programming languages and interfaces, and also standards that are applied for documents display and identification, are in the focus of our development activities. Markup languages are essential tools for describing the look of documents online and for the smooth and attractive presentation of clients’ web pages. Our dedicated resources include markup languages such as HTML, the primary type of markup language that is employed for a host of web pages, specifying not only text but also images and other objects which are important for the sleek display of web pages.
Web designing and web development, search engine optimization, Internet marketing are the staples of our bundle of web technologies that we offer clients for server side development comprising PHP, Java, ASP, Perl/CGI, etc., and for client side development of CSS, XHTML, XML, JavaScript, Ajax.
In the field of MS and frameworks development as a sector of web technologies, we harness our dedicated resources in the area of Drupal, Joomla, WordPress, OSCommerce, Magento, the Zend framework, and more. The benefits of frameworks comprise flexible applications and fewer bugs, as well as easy testing and debugging of code.
In the field of applications, we are dedicated to developing web technologies using a variety of programming languages, Flex, .NET, JAVA, C, C++, Delphi. We offer developments in different languages according to the design goals targeted by clients. Our services include developments for systems and for applications programming, and also for network computing. With the aid of programming languages, algorithms are expressed precisely, and external devices can be efficiently controlled.

Cutting Edge Web Development for Outstanding Online Presence

Custom CMSClients benefit from our work on web development because we ardently follow and consistently rely on the cutting edge innovations in the field of custom CMS frameworks. Our content management systems offered as part of our development project for clients enable the publishing and modification of content to manage not only text but also pictures, audio, video, code, and our web development work provides clients with the capabilities for cataloging and indexing content, delivering content to specified online visitors in a specified manner, e.g. in a specified language. Thanks to the custom CMS we offer, clients can control not only HTML based content, but also different documents and other files, as well as web hosting plans. The custom functionality of CMS provides users with facility of operation of the content of their websites, without the need for complicated knowledge of web design or programming languages.

Another strength we offer to our clients as part of our development projects are open source solutions. They are another strong feature of innovative web development because they are developed in a collaborative manner. Open source solutions can be customized and are platform independent, and another feature they boast is the free use. The bundle of benefits thus comprises not only economies for clients using open source solutions but also all the advantages that come with customization, because custom web development means significantly fewer problems and enhanced functionality.

Companies and institutions can make a great difference to their business as they rely on our web development services and on our open source solutions, to reduce their costs and the time they spend to reach the market. Custom CMS are a key advantage in the modern world, as they help companies and institutions to gain unique online profiles that enable them to stand out compared to their competitors.

CMS Frameworks and Their Role

In web design and development, not only cutting edge innovations and open source solutions, but customized CMS frameworks are used to deliver the needed results. Frameworks in computers are typically layered structures which signal what type of programs should be developed and how they would interrelate afterwards. They can determine sets of functions and their interrelations, an operating system layers, the manner of standardization of communication at some network level, etc.
A content management framework, or CMF, is a system that has the function to facilitate the employment of customized software in order to manage website content. Such content management frameworks are combinations of the features of web application framework types and content management systems. The addition of a content management framework enables a content management system to be extended afterwards. There are the tools and the application programming interface, to facilitate extensions.
In content management systems, the programming code is written, and the user only has to input data for the website. In content management frameworks, the details involved can be likened to a system’s nuts and bolts. Using a framework, web developers write the code for the implementation of the specific code that is to be implemented on the specific website.
A content management system can be sufficient to deliver functionality. It is an already developed application which has a set of needed features. Most of these features are so coded that users can modify them and thus fit their needs. In other cases, when a lot of modifications have to be made to a CMS, in order to make it work in the desired manner, then websites are better developed on the basis of frameworks. A framework provides the classes, methods, events, which can be employed to create the targeted applications. Thus the structure is expanded into something useful.

Ruby on Rails development benefits

Ruby-on-Rails&Django developmentAlthough at first the framework looks a bit like PHP framework, Ruby on Rails provides much cleaner and well designed code structure so the developer is never lost in long boring and ugly code to drift upon just to find a simple mistake. Although it lacks the Django ability to generate its own admin panel, it has some beautiful features which make’s it much easier for the developer to create one:

 

• Ruby on Rails is RESTful – which means it doesn’t only use the GET and POST parameters when
sending data to the server, but also PUT and DELETE which makes it easier to determine
whether we need to read, update, create or delete an item (given a blog post, gallery image or
simple menu)
 
• Simple routing – the framework handles most of the RESTful links by itself so the developer
writes only short functions to manipulate the data without worrying for complicated file
naming, long functions, etc.
 
• Scaffolding – the ability to generate pages that manipulate database data (although it lacks the
ability to update by itself when changing the database schema, that way the programmer can
easily generate pages for the admin panel and then to wrap around the custom functions and
the logging system)
 
• The Ruby language – despite the fact that there cannot be written many words for the
language (as we did with Python above), the Ruby language is very powerful and gives us the
opportunity to write less code in a beautiful manner compared to PHP (sometimes even
smaller than Python code). The main beauty of the language can only be felt by a developer
when he switches from PHP to Ruby, it is really hard to describe it in just a few words in a
presentational document. Also all of the mentioned benefits for the Python language above
apply here as well.
 
Why using Django/Ruby on Rails
 
There are several reasons to switch from PHP frameworks/content management systems to Python or Ruby:
 
• It’s much easier for new developers to continue a project written by past developers
 
• All the PHP frameworks are either clones of Ruby on Rails or Django but lack their simplicity and powerfulness
 
• No more SQL Injection hacking – the developer doesn’t have to worry about the security side most of the time, the framework/language does it for him
 
• If the client wants new feature, sometimes it’s much faster to add it to an existing Django/Ruby on Rails application than PHP. Even when a PHP system like WordPress, Joomla or Drupal is used, if the system lacks the feature, the coder is put in situation where he needs to find a module that does that feature and if there isn’t any, he has to spend a few days to play with the system API to build it, because most of the PHP CMS systems are very restricting when comes to custom solutions
 
• The speed is much faster than using a PHP framework/CMS This list can go on and on forever. Let’s just mention some of companies that use Ruby or Python instead of PHP:
 
 
• Google uses python for some of their projects
 
• http://www.djangosites.org/ is a site written entirely in Django with list of sites that have confirmed using Django as a development framework
 
• Twitter is written in Ruby on Rails for his frontend
 
• YellowPages.com uses Ruby on Rails
 
• GitHub.com uses Ruby on Rails
 
 

Conclusion
 

It doesn’t matter whether you’ll use Django or Ruby on Rails for your applications as both are very powerful frameworks and have some very unique features. On one hand you have Django where you have an admin panel on the fly for any custom project, or on the other you have the simple and powerful Ruby language where everything is organized.

Django development benefits

Python programmingProgramming language specific benefits

 

As Django is built over the Python language, we have here a mature relatively old language that is both very simple for building minor projects and powerful enough when comes to huge
programs/websites that need to interact with the server on system level.

 

Some of the benefits over PHP include:

 

• There are no useless characters in the code like $ for variables or ; for command end so the programmer makes less mistakes which makes the developing, debugging and error finding much faster
 
• The programming actually takes less time as the code is smaller because of the powerful functions python supplies
 
• The code is more structured when comes to huge amount of programming lines. That makes it easier to read and new developers can easily start upgrading old code
 
• There are numerous of modules so the developer never has to do common tasks from scratch.

 

Django Specific benefits

 

As Django is the only framework that has the ability to generate admin panels on the fly depending on the database schema and table relations, it makes it the most powerful framework as of today when comes to sites where admin panel is widely used. The good thing here is that the generated admin panel has all the features without much custom modifications like:

 

• ACL (Access Control List) – the administrator is able to add new users and user rights on the fly as well as making user groups with rights to edit/delete content
 
• Simple but useful design – everything that any administrator will ever need is there: action history, adding/updating/deleting content, uploading images/videos/files, etc.
 
• Relation linking – for example if you need to add new user and then you need to add it to a group and the group is already configured by the developer to hold many users, you have a simple plus (+) sign on the right where you can add new group, configure it and then automatically return to adding the new user and finalize it without loosing any important data already entered. This is a very powerful feature that is missing in almost all the admin panels created for PHP content management systems.
 
• Better database handling – whether you use MySQL, PostgreSQL, or Oracle Django uses the powerful python database handling to provide easy data manipulation, migration, etc.

 

Other powerful Django feature is adding already built pieces of software to your site. For example if someone has already built a tagging feature for content, you can add it to your site on the fly and have tagging for every content you wish to use it.

 

Also Django has a very good module handling because of the powerful python language that lays beneath meaning you can connect python code with C/C++ libraries without installing any apache modules, etc.