Web Marketing Capabilities and Business Models

Via web marketing, products and services are effectively promoted to be able to reach targeted audiences. For the purpose, dedicated resources are harnessed. Marketing on the web comprises using the findability opportunities created by banner ads, blogs, advertising in the social media, classified advertising on the web, email marketing, as well as other means of making products and services prominent and popular in the online space.


The Internet is an auspicious ground where dedicated resources enable companies and individual business persons to expand their online popularity and achieve the spreading of the word of their brand images to reach more and more consumers. Web marketing is also convenient for customers, because they have control over the viewing of adverts of products and services, and they can choose whether to check them and explore them or not do so.


To make web marketing more appealing, to the dedicated resources used to create online adverts are often added different animation forms. Facebook and Twitter help the spreading of information and offer their platforms for different types of advertising, by means of banners, in-games, email, etc.


There are several business models which are commonly used in online marketing. Companies and individual business persons can use the capabilities of e-commerce, by selling their products and services directly to consumers. They can also build their lead based websites where they benefit from the acquisition of sales leads from these websites. In addition to other dedicated resources employed to build efficiently operative business models, affiliate marketing is another model which is implemented by manufacturing companies or individuals together with other sellers who carry out the sales, and the profits are shared between the sellers and the manufacturers. Dedicated resources such as marketing materials, for example sales letters, or affiliate links, are also efficient for sales success.

Our Bundle of Web marketing Methods for Drawing and Engaging Prospects

AdvertisingWeb marketing is an important area that we address for our clients as dedicated developers, for the promotion of their products and services in the online space. In our practice, we employ the capabilities delivered by different vehicles of online advertising such as contextual adverts, banner ads, social network advertising, online classified advertising, email marketing, etc. Thanks to our web marketing activities deployed for our clients, we provide them with extensive opportunities for the immediate spreading of content and information, without the constraints of time or geography. Interactive advertising, a new area of web marketing, presents novel opportunities and challenges that we strive to meet.

In our online marketing activities as dedicated developers, we build rewarding efficiency for their investment, with customized adverts that impress the online audience. Search engine marketing is an area where we promote clients’ websites by means of soaring their visibility and prominence in search engine results pages. The enhancement on online prominence is achieved not only by means of paid placement, paid inclusion, and contextual advertising, but also by means of search engine optimization methods which provide organic results.

Social media marketing is another area of web marketing that we specially address to draw the attention to clients’ businesses through social media. Email marketing campaigns are also among our web marketing method for clients, inexpensive and preferred for the direct marketing of clients’ commercial messages to groups of target audiences.

Last but not least, we are dedicated developers in the areas of inbound marketing and video marketing. We implement inbound marketing by means of informative original content which is not only a prerequisite for high findability but also engages and converts prospects into customers. Thanks to video marketing developed with our services, viewers are engaged and persuaded to seek further information on clients’ products and services.