Web Marketing Capabilities and Business Models

Via web marketing, products and services are effectively promoted to be able to reach targeted audiences. For the purpose, dedicated resources are harnessed. Marketing on the web comprises using the findability opportunities created by banner ads, blogs, advertising in the social media, classified advertising on the web, email marketing, as well as other means of making products and services prominent and popular in the online space.


The Internet is an auspicious ground where dedicated resources enable companies and individual business persons to expand their online popularity and achieve the spreading of the word of their brand images to reach more and more consumers. Web marketing is also convenient for customers, because they have control over the viewing of adverts of products and services, and they can choose whether to check them and explore them or not do so.


To make web marketing more appealing, to the dedicated resources used to create online adverts are often added different animation forms. Facebook and Twitter help the spreading of information and offer their platforms for different types of advertising, by means of banners, in-games, email, etc.


There are several business models which are commonly used in online marketing. Companies and individual business persons can use the capabilities of e-commerce, by selling their products and services directly to consumers. They can also build their lead based websites where they benefit from the acquisition of sales leads from these websites. In addition to other dedicated resources employed to build efficiently operative business models, affiliate marketing is another model which is implemented by manufacturing companies or individuals together with other sellers who carry out the sales, and the profits are shared between the sellers and the manufacturers. Dedicated resources such as marketing materials, for example sales letters, or affiliate links, are also efficient for sales success.