ActionScript: a Language for Website and Application Development

ActionScript is an object oriented language which is a superset of the JavaScript language. It is used in website development as well as software development which aim for the Adobe Flash Player platform. The language is an open source one, it is available free, with an open source compiler and an open source virtual machine: Apache Flex and Mozilla Tamarin, respectively.


In the beginning, ActionScript was designed to be used in the controlling of simple 2D vector animations which are created with the aid of Adobe Flash. Later its functionality expanded, and the language is now used in the development of web based games as well as rich Internet applications –streaming media, video and audio, are included.


The ActionScript 2.0, which is more suitable for the development of Flash applications, was introduced later. With the capability for scripting items instead of animating it, not only time is saved, but also the flexibility of editing is increased. ActionScript 3.0, introduced in 2006, came as a new version which was to be complied and used on the completely rewritten virtual machine of the language. That is why the language code is designed for the 9th version of Flash Player and has a tenfold increased speed of execution.


The 3.0 version of the langage is used when solutions are developed for the Android and the iPhone operating systems, and the benefits of enhanced functionality and speed are used in the application development projects. ActionScript mobile applications are created with Flash Builder and are based on the Adobe AIR, a development tool which is a frequent tool for the development of platform independent applications which can be run on desktop devices. In the course of the development of AIR applications, HTML, Ajax, as well as the AIR software development kit are made use of.

Mobile Applications Usefulness for Businesses and Consumers

Mobile applications are becoming increasingly popular. They are available on numerous business websites, easy to download, and mostly free. By means of them consumers are facilitated when they decide to explore different products.


In fact, mobile applications, or apps, as they are commonly known, are programs that can be downloaded and used on mobile devices such as tablets or smartphones. Depending on the operating system on their mobile devices, Android, Apple, or BlackBerry system devices can benefit from the dedicated online stores which are brimming with applications that serve various purposes. They can be used for entertainment, or to facilitate people who use them to process data etc. Online retailers also often have their mobile applications stores, and the apps they offer can be free or have to be paid for by credit card.


Free apps are not purchased, but they can enable developers to make profits. Often free mobile apps are offered to consumers who then access business ads and thus help developers to achieve profits. Another way of achieving profits by means of mobile applications is to offer their basic versions as free features, and then often consumers wish to upgrade to their paid versions which offer them more capabilities. Thus applications enhance consumers’ interest in business products and services.


Applications can ask users for information, and that information is collected by app developers, by app stores, by advertisers themselves, or by ad networks. When applications are offered together with contact information about their developers, they make users consider them more trustworthy. When mobile applications are installed, operating systems inform users on the type of information that these apps will access in the future. Users should be aware that some apps collect location data in order to provide them with coupons valid for stores near them, maps, etc.

Application Development as Part of Optimization Portfolios

Application development, or software development, targets the creation of new applications which enrich online visitors’ experiences in using websites. Contemporary applications which contribute to the successful implementation of online business and the achieving of profits comprise Facebook applications as well as mobile applications and graphic user interface (GUI).
Facebook applications are understandably in the limelight in application development. With the definite supremacy of Facebook as a favorite social media, Facebook applications are becoming a matter of course as indispensable facilities that people need to use and expect to find on business websites, developed specially to make their online tours seamless experiences. But successful Facebook applications are not just designed to show off products, they also target online visitors to persuade them to buy these products.
Mobile applications and graphic user interface are developed in conformity with everyone’s need to access websites via mobile devices: Android devices, iPhones, iPads, etc. Mobile application development is continuously evolving, to enable everyone to have the universe at their fingertips and the whole online space in their pockets or bags. Thanks to mobile applications, business people conduct a lot of business correspondence and contribute to the voluminous information traffic; entertainment is often factored in, which makes mobile applications all the more exciting and needed. Graphic user interface is the interface that enables the connection between people and computers: using windows, menus and icons, managing them by means of a keyboard and a mouse, people interact with computers and access websites to get informed and make their choices with respect to the products displayed there.
Nowadays application development is among the prime factors that keep online businesses going and growing, by facilitating online users with specially developed applications that they can use on their favorite social media, Facebook, and also everywhere they travel, via their mobile devices.