Web Marketing Capabilities and Business Models

Via web marketing, products and services are effectively promoted to be able to reach targeted audiences. For the purpose, dedicated resources are harnessed. Marketing on the web comprises using the findability opportunities created by banner ads, blogs, advertising in the social media, classified advertising on the web, email marketing, as well as other means of making products and services prominent and popular in the online space.

 

The Internet is an auspicious ground where dedicated resources enable companies and individual business persons to expand their online popularity and achieve the spreading of the word of their brand images to reach more and more consumers. Web marketing is also convenient for customers, because they have control over the viewing of adverts of products and services, and they can choose whether to check them and explore them or not do so.

 

To make web marketing more appealing, to the dedicated resources used to create online adverts are often added different animation forms. Facebook and Twitter help the spreading of information and offer their platforms for different types of advertising, by means of banners, in-games, email, etc.

 

There are several business models which are commonly used in online marketing. Companies and individual business persons can use the capabilities of e-commerce, by selling their products and services directly to consumers. They can also build their lead based websites where they benefit from the acquisition of sales leads from these websites. In addition to other dedicated resources employed to build efficiently operative business models, affiliate marketing is another model which is implemented by manufacturing companies or individuals together with other sellers who carry out the sales, and the profits are shared between the sellers and the manufacturers. Dedicated resources such as marketing materials, for example sales letters, or affiliate links, are also efficient for sales success.

Our Bundle of Web marketing Methods for Drawing and Engaging Prospects

AdvertisingWeb marketing is an important area that we address for our clients as dedicated developers, for the promotion of their products and services in the online space. In our practice, we employ the capabilities delivered by different vehicles of online advertising such as contextual adverts, banner ads, social network advertising, online classified advertising, email marketing, etc. Thanks to our web marketing activities deployed for our clients, we provide them with extensive opportunities for the immediate spreading of content and information, without the constraints of time or geography. Interactive advertising, a new area of web marketing, presents novel opportunities and challenges that we strive to meet.

In our online marketing activities as dedicated developers, we build rewarding efficiency for their investment, with customized adverts that impress the online audience. Search engine marketing is an area where we promote clients’ websites by means of soaring their visibility and prominence in search engine results pages. The enhancement on online prominence is achieved not only by means of paid placement, paid inclusion, and contextual advertising, but also by means of search engine optimization methods which provide organic results.

Social media marketing is another area of web marketing that we specially address to draw the attention to clients’ businesses through social media. Email marketing campaigns are also among our web marketing method for clients, inexpensive and preferred for the direct marketing of clients’ commercial messages to groups of target audiences.

Last but not least, we are dedicated developers in the areas of inbound marketing and video marketing. We implement inbound marketing by means of informative original content which is not only a prerequisite for high findability but also engages and converts prospects into customers. Thanks to video marketing developed with our services, viewers are engaged and persuaded to seek further information on clients’ products and services.

New day, new knowledge

How well do you think you know your customers? Your market?…Even your exact area of expertise?
 
Doesn’t metter how well you know it… it can surprise you all the time even if you think you are prepared for it.
 
We are learing every day… if we are not we must be doing something wrong. Today I learned one of the oldest lessons ever – patients! My humble advice is as soon as something critical is happening whatever your first intentions and urges are just ignore them. It is all the same if your business is developing and designing websites or selling cars. You need to be patient and humble. Then within hours things will get resolved the best way possible if you didn’t screw them up by acting emotionally and fighting for what is just and right.
 
Another very, very rare thing within our society is the honest men. The one that you could trust when doing business. But all that goes beyond business… It is about who you are as a person and what you wouldn’t do for money.
 
Stay true to yourself…damn… even if you are a mean SOB! :)

Is Your SLA Missing these 4 Basic Measurements?

When negotiating a new outsourcing agreement, clients face the challenge of determining the service levels that are most meaningful to the business. The intent of a service level agreement (SLA) is to measure the provider’s overall performance by virtue of concise, unambiguous metrics with targeted levels of performance that are easily understandable by the client community and are simple to validate from a client’s perspective. As the outsourcing industry has matured, providers have developed a multitude of service level measures they can propose to their clients. Some are more relevant to the client’s business than others. Without the proper alignment of IT service levels to the needs of the clients’ business, companies can fall into the trap of “seeing green but feeling red,” meaning the service level measures are exceeding their targeted performance levels yet there are still IT delivery issues. Fortunately, there are several common service levels within the outsourcing marketplace that align nicely to the perception of lines of business and end users. The following four metrics serve as a guideline for defining your service level requirements.
 
Service Desk – In many companies the service desk is the primary touch point into IT, and therefore measuring its performance aligns nicely to the business perception of IT. For example:
 
First call resolution – Directly ties to the user base experience of how well the service desk is equipped to solve their problems during the initial call.
Abandonment rate – A low abandonment rate indicates users are not getting frustrated waiting for a live agent.
End-user satisfaction surveys – Collects direct user feedback on their satisfaction with help desk services.
Install/move/add/change/delete (IMAC-D) requests – Measures how well the IT organization provisions requests from the business community.
 
Other service desk measures, while important to the IT group, may not be as relevant from a business perspective.
 
Projects – Project work performed by IT is usually the work most aligned and most visible to the business. There are many types of project-related metrics, and the following is a good subset to use to communicate project performance to the business:
 
On-time milestone completion – The project manager, working closely with his/her business counterparts, should develop a set of key milestones as part of the overall project plan. Measuring the on-time completion of these milestones communicates the progress being made and the maturity of the project management discipline being used.
Estimating accuracy – Measuring the accuracy of estimates that are provided to the business, especially when you can show sustained improvement over time, is a great way to build credibility with the business. The estimations could be in terms of schedule, cost and/or resource utilization.
 
Percent of budget/cost spent on strategic projects – This is an excellent measure to communicate how IT is driving down the “lights on” costs and reallocating to work that adds tangible business value.
 
There may be other metrics that better reflect your environment and what’s important to your business partners. The important point is to somehow showcase the value that IT is providing towards the execution of projects that are adding business value.
 
Change Management – Measuring and reporting the volume and success of changes to the environment is a good way to showcase the volume of work being done by IT “behind the curtain” and to illustrate how much goes right. This can provide good “air cover” whenever a delivery issue does occur that causes pain to the business. For example:
 
First time successful changes – Measures the percentage of changes that are correctly implemented the first time.
Percentage of non-emergency changes – Measures overall system stability and the maturity of the organization’s change management processes.
On-time change implementation – Measures how well IT activities are planned in advance.
 
Change management SLAs are effective in measuring change management effectiveness and efficiency.
 
General – Several other measures are closely aligned with business perception. Among these are:
 
On-time reporting – Many business units rely on the on-time delivery of accurate reports. This can be measured by identifying the list of critical reports and defining the time at which they must be completed (and in some cases, delivered).
 
Problem resolution – Ironically some providers will initially balk at this, stating that there is too much out of their control to commit to targeted resolution timeframes. However many will eventually agree to resolving a certain percentage of problems within a defined time frame. This is obviously one of the most visible signs of IT performance, and is important to demonstrate that even though problems are bound to occur, they can be quickly resolved due to the resources, tools and architecture in place.
 
Application availability – Most providers will supply a standard service level called application availability, so the important thing is to ensure that it is a true end-to-end availability measurement that reflects the users’ experience. In other words, the metric should comprehend any IT issue that results in the application not being available to use as planned. This includes not only issues with the application itself but also the entire underlying infrastructure including the servers, databases, network and devices used to deliver the applications to the desktop.
 
There are literally hundreds of “typical” IT metrics that can be reported on. While true that some IT-specific metrics should be in place (especially to ensure that issues are identified and resolved prior to affecting the business community), most should have a focus squarely on measuring the delivery of services to the end users. This list, although basic in nature, provides a good framework to evaluate the service levels you are currently using or are developing as part of a negotiation.
 
Provided by: Outsourcing Leadership

Making an impact with smart marketing materials

I believe that marketing materials will never go out of style (at least not in our live span). There’s something to be said when you have something really cool to give to someone else that characterizes you and your business.
 

 
I’m not talking about one of those stress reliever balls or a pen with your business name on it—I’m talking about clever marketing materials.
My coworker was at a recent business expo and came across a guy at a booth with cans and cans of corn. Corn? Yes, Del Monte corn. But these were no ordinary cans of corn—they were a business card.
Chris Quimby, owner of NachoTree, a print and digital design company, had created a very special label for these cans of corn.
 
“I bought a can of Del Monte corn, removed and scanned the label, then modified it in Adobe Photoshop and Adobe Illustrator,” Quimby says. The label on his can of corn was sharing information about a small local humor paper his company creates. Quimby, who also spends his time working as “Maine’s Funniest Clean Christian Comedian” thought the “corny” business card would get some attention. It certainly caught mine.
 
My coworker brought a can back to the office, and could not wait to show it to me. It certainly caught his attention! But is it edible?
“My wife took a few cans of it for a recipe a couple of weeks ago,” Quimby says. “I was not pleased, because they were supposed to be used as marketing materials. Now we will have to buy more corn. The story ended well, though, as my wife cooked a delicious meal. I just don’t remember what it was.”
 
Being funny is part of Quimby’s business, and part of his persona. And his can of corn business card definitely shows off his humor, and his willingness to think outside of the box. It’s hard to show people funny—but I think Quimby’s can of corn does the trick.
 
A photographer friend of mine also used some neat marketing materials to showcase her work.
Anne Schmidt of Anne Schmidt Photography has created a photo book the size of a business card to give out to potential clients. It’s still small and compact, like a business card, but instead of showcasing just one of her photos, the mini book shows off several, which, for a photographer, is key.
 
I’ve been to my fair share of bridal shows throughout New England, and photographers do an amazing job in their booth space to showcase their work. Some of them even have sets that they assemble at each show, creating a little sitting nook with comfy chairs and large canvasses hanging on their “wall.” But if you don’t give them something creative to take away, your photography work could very well get lost in the shuffle of the hundred or so other vendors.
 
Having a mini book, like Schmidt’s, gives people something to come back to over and over again. And it’s small enough to carry in your purse or pocket and share with others.
As the editor of a regional monthly magazine, I get all sorts of marketing materials in the mail. Most of them I throw away. One of the things I really like, though, are postcards. Because I work with a fair number of photographers, I get a lot of postcards featuring their work. Some of them use the postcard to thank me for publishing their work, while some use them to spread the word about an upcoming art show. Regardless, a gorgeous postcard will get pinned or taped to to the walls around my desk.
 
When you work in a creative field, creating marketing materials that speak to your clients is key. Schmidt and Quimby regularly attend business expos where they want to attract customers in person and leave them with something memorable. Their clever marketing materials are helping them to brand themselves, and, in some cases, providing a side dish at the next family meal.