Web Technologies and Their Capabilities

Web technologies serve to create website look in an attractive way, which is crucial in online marketing. The list of major technologies that are used to build modern and crisply attractive websites comprises HTML and XHTML, JavaScript and Ajax, cascading style sheets (CSS), Flash and video, content management systems (CMS). To create websites that steal the attention is easy with the correct choice of technologies to create website uniqueness in a modern way. Because technologies are developing and becoming increasingly enhanced, any types of audio visual media are successfully included in business websites to supplement and bring out company messages.


HTML is in vast use nowadays, to create website static pages and also include hyperlinks to other pages on the same website, or to other websites. The websites built using HTML are the answer to common business needs for online brochures to present to consumers. For newer websites, the newer technology version, XHTML, is used.


The use of JavaScript enables programmers to create website enhancements which are prerequisites for improved findability and user friendliness. When JavaScript is combined with CSS, enhancements are achieved more easily and efficiently. Here is the place to mention Ajax, which is not a single web technology but rather a group of technologies that enable the easier updating of data on parts of web pages, without the need for requesting the browser for whole new pages.


One more technology that lends a much greater flexibility to create website page layouts is the CSS technology. Another advantage of this technology is the opportunity for separating form and the content. When CSS is combined with JavaScript, hiding text or images is possible, revealing them only when visitors choose to see them.


Flash and video bring multimedia capabilities, and content management systems enable the easy updating and maintenance of websites.