Mobile applications are becoming increasingly popular. They are available on numerous business websites, easy to download, and mostly free. By means of them consumers are facilitated when they decide to explore different products.
In fact, mobile applications, or apps, as they are commonly known, are programs that can be downloaded and used on mobile devices such as tablets or smartphones. Depending on the operating system on their mobile devices, Android, Apple, or BlackBerry system devices can benefit from the dedicated online stores which are brimming with applications that serve various purposes. They can be used for entertainment, or to facilitate people who use them to process data etc. Online retailers also often have their mobile applications stores, and the apps they offer can be free or have to be paid for by credit card.
Free apps are not purchased, but they can enable developers to make profits. Often free mobile apps are offered to consumers who then access business ads and thus help developers to achieve profits. Another way of achieving profits by means of mobile applications is to offer their basic versions as free features, and then often consumers wish to upgrade to their paid versions which offer them more capabilities. Thus applications enhance consumers’ interest in business products and services.
Applications can ask users for information, and that information is collected by app developers, by app stores, by advertisers themselves, or by ad networks. When applications are offered together with contact information about their developers, they make users consider them more trustworthy. When mobile applications are installed, operating systems inform users on the type of information that these apps will access in the future. Users should be aware that some apps collect location data in order to provide them with coupons valid for stores near them, maps, etc.